Independent SEO Consultant Or Big SEO Firm?

Whether yours is a local business or one with a global market, it needs nothing but the best SEO marketing strategy to rise above its competitors. You can’t continue to use the traditional marketing methods in today’s competitive internet marketing arena. To reap results, there are serious things you need to consider when looking for the best SEO Company Sydney. The right choice of an SEO consultant, especially in a competitive market like Sydney, can make the great difference when it comes to Google rankings, website visibility and sales. So what is the best criterion in choosing the search engine marketing company that brings results? Should you choose a big SEO agency or an independent consultant?

Independent SEO Consultant Vs Big SEO Agencies

When it comes to search engine optimisation, search engine marketing, and other web related services, aligning your needs with the services you receive is very important. It is vital that you hire an SEO company that can understand your business needs and provide solutions that are personalized and designed to meet those needs. To make the best choice of a social media marketing company, it is imperative that you understand your business options. You want a company that can be as interested in your business as you are, one that can give the time it takes to implement core SEO marketing tools such as back linking, social media marketing, keyword analysis, keyword research, etc. The problem that often arises with big name SEO companies in Sydney is that of quality communication. Unlike independent and dedicated consultants, big companies tend to focus on relationships established with big companies, sacrificing quality communication with start-up companies which is often left to the hands of secretaries and intermediaries who are not even directly involved with the service. Independent SEO consultants can focus more on your company needs, establish direct communication with you and keep you updated with the progress of your campaign.

Why Choose an Independent SEO Consultant in Sydney?

The advantages of hiring an independent SEO consultant are many compared to big SEM companies. Specialists who work independently often give more focus on their work than big companies. With big companies, one can never be sure if the person handling the project is the most suitable one for it. Big companies also charge very huge fees for their services, which is in turn split between different partners or parties involved. Here are some of the benefits you get when you hire an independent SEO consulting firm like Helium SEO:

– You avoid being over charged and can get services that can fit into your budget
– You can be sure of great results because of the keen attention to detail
– You enjoy quality communication which is invaluable in clarifying business needs
– You can be sure that your calls are returned promptly

Helium SEO stands out as one of Sydney’s premier SEO companies, offering services that are tailored to meet the needs of different businesses. With many years of studies, research, and lab work, the SEO expert has developed strategies that work for both local and world-wide businesses. Helium SEO receives a lot of positive ratings from clients who have done business with them. With this SEO consulting firm, you can be sure that the right steps are taken when it comes to rebranding your website and marking it more marketable. With the most effective and customized tools, this company can bring your business website to the top ranking on major search engines like Google, Bing, Yahoo, and many others.

Outsourcing SEO is an investment that can save your business both time and money. If handled well, the practice of search engine optimization can significantly raise your organisation’s online profile. When searching for SEO services Sydney, choosing the right professional is clearly important. There are several key advantages to choosing a Sydney based independent SEO consultant over a large web marketing firm:

– Significant Cost Savings

No matter what area of the market your company works within, the fees you pay for your SEO services need to be as low as possible. Interestingly, smaller SEO agencies tend to offer a much lower rate compared to bigger firms. Recent market reports suggest that standard charges from independent specialists are between 35 – 50% less than those demanded by big business. These smaller organisations have fewer admin costs, no middlemen, and a simple business structure which all helps to keep their prices down.

– Personalised Service

Hiring an individual SEO specialist rather than enlisting a SEO firm will ensure that you get personalised results. An independent consultant usually works on one client at a time. As a result, they tailor their services and techniques to meet your area of the market, your customers, and ultimately your specific business.

Large companies handling multiple clients at a time and are rarely able to personalise their services to meet individual needs. Interacting with a specialist is rare, as most projects are passed through various departments and middlemen before reaching the person ultimately responsible for marketing your website. Their services are more likely to be generic and your site’s ranking for important search terms may suffer as a result.

– Attention to Detail

As the popularity of outsourcing SEO increases, large SEO firms attract the majority of new clients. Unfortunately, the automated ordering system put in place by most big firms accepts bulk loads of clients, even when the company’s facilities and man power are not able to keep up with demand. Delayed delivery, rushed project processing and a backlog of unhappy business owners is an all too common result.

Small independent consultants are highly aware of their time limitations and take on clients accordingly. Many SEO professionals take on only one project a time, so that they can fully dedicate their attention to the task.

– Know Who You Are Dealing With

When trusting the online profile of your website to a large SEO firm, you can have no idea of the qualifications, skills and experience of the individual SEO consultant working on your project. In many cases the jobs is broken down between a number of different people, varying the quality of the services you receive. Hiring an independent consultant, on the other hand, allows you to develop a secure understanding of the individual’s SEO background.

Greg Gillespie of Helium SEO Services has more than 15 years experiences working in Internet marketing. His company provides a comprehensive range of SEO services Sydney, including website optimization, link building, on-page SEO, competitor analysis, and monthly performance reports. By choosing a small independent provider such as Greg Gillespie, you can guarantee fast, high quality results from a recognisable face.

5 Things Every SEO Specialist Should Know


SEO stands for search engine optimization, and it’s a term that has been around since the early days of the internet. Today, it’s become more complex, but there are still some fundamental concepts that every SEO specialist should know. SEO specialist Sydney are more concern about the performance not the appearance of your site.

In this guide, we’ll cover what is SEO, why keywords are important in your marketing strategy, how to generate backlinks for your website and more! By the end of this article you’ll have all the knowledge you need to start creating an amazing online presence for yourself or your clients!

What Is SEO?

SEO stands for Search Engine Optimization. As a search engine optimization specialist, you’ll be tasked with improving the visibility of your client’s website in search engine results pages (SERPs). This includes analyzing keyword research, creating content for websites and blogs, building links back to clients’ sites, and much more.

Basically, SEO is about getting your site to rank higher in search engine result pages (SERPs). In other words: if you pay me $100k/mo with no contract and no NDA (non-disclosure agreement) at all…I’ll get you ranked on page 1 within 3 months guaranteed!! Now go buy my book too!

Why Are Keywords Important?

Keywords are the most important on-page SEO factor. They tell search engines what your content is about, and they help people find you when they search for those keywords. But if you think of keywords simply as a way to rank highly on Google or Bing, you’re missing out on their full potential.

Keywords should always be focused on the user: What will make them happy? What does the user want from this content? What do they need from this piece of writing? If you answer those questions before choosing your keywords, then all other factors fall into place.

If I’m writing about social media marketing for small businesses, for example, I could choose any number of potential keywords: “social media marketing tips for small businesses” or “how to grow my business through social media” might both work well here (although with different audiences). The important thing is knowing how each keyword would fit into my overall strategy—and knowing that it will make sense to users who search for those terms when they visit my site.

How Do I Get Users to My Website?

Getting traffic to your website is one of the most important parts of SEO.

  • Social media: You need to be active on social networks like Facebook, Twitter, Instagram and YouTube. Posting original content that’s relevant to your target audience will attract them to your page and make them more likely to become customers later on.
  • Email marketing: Sending newsletters with useful information helps build trust with potential customers by showing them that you care about their needs and wants.
  • Paid advertising: This can take many forms including PPC (pay per click) ads, retargeting and Google AdWords campaigns as well as sponsored posts from influencers on Facebook or Instagram who have large followings in your industry niche.
  • Content marketing: Creating valuable content such as blog posts or ebooks will help increase traffic on a regular basis because people tend not only share good information they find online but also link back through their own websites where they may then lead back again directly into yours – increasing both brand awareness among customers plus search engine rankings too!

How Can I Generate Backlinks for My Website?

To generate backlinks for your website, you need to create quality content that other people want to link to. This can be in the form of a blog post, podcast or video. You can also reach out directly to influencers who speak on topics related to yours and ask them if they would be willing to share their thoughts on your website with their audience. Lastly, creating relationships with other websites is another great way of generating backlinks for your site that generates traffic by sending visitors away from your site and onto theirs instead.

What Are the Best Tools for an SEO Specialist?

Here are some of the best tools to help you do SEO:

  • Keyword research tools. These include Google Trends, WordStream, SEMrush and Market Samurai. They can help you find keywords that you might want to include in your content.
  • Backlink analysis tools. Ahrefs and MajesticSEO are two popular options for this purpose. These can give you information about how many other websites link back to yours, which is useful for determining whether or not it’s worthwhile actually trying to get links from those sites (and if so, how much effort should be put into doing so).
  • Content planning tools like BuzzSumo allow users to see what kinds of articles other people have written on specific topics—and then take a look at what kinds of social shares each article received as well as its average ranking on search engines like Yahoo! Search Engine Results Pages (SERPs). This will allow them know what kind of content tends get shared most often online so they can create something similar that may receive similar levels of traffic from readers too!

You can learn how to do SEO and become an SEO specialist!

So you want to become an SEO specialist? You can! There are plenty of online courses and resources available for people who want to learn about SEO. For example, there are several free courses on Udemy that will teach you the basics of SEO and how it works in the real world. If you’re looking for something more advanced, there are also many paid courses available.

As I mentioned earlier, experience is also very valuable when learning about SEO—you don’t necessarily need a college degree or certificate in order to understand how search engines work. Many people get their start as marketers at small companies (or even large ones), where they learn by doing and observing others who have been working with SEO for years.


SEO is a great career for those who want to get into the digital marketing field. SEO specialists can easily earn a six-figure salary, as well as have their pick of job openings in many industries. The best part about this career is that it’s never been easier than it is now—all you need are some basic skills, an Internet connection, and the willingness to learn more!

The Ups and Downs of Buying Artwork

There are a number of things to consider when buying artwork, from how you’ll use the piece to where it will be displayed. Here are a few tips to make sure your purchase is one you’ll enjoy for years to come:

Concept boards can be created on virtually anything; something simple like a poster board, a cork board tacked into a vintage frame, clip boards, dangling from a makeshift clothesline or even directly on the wall.

Consider the space. The first step in choosing an art piece is deciding where you’ll put it. Is this a painting that will go in your dining room? A sculpture for the back yard? This will help determine the size, shape and color of the artwork. Consider the architecture and existing furnishings of your home as well as your lifestyle when choosing art. For example, if you have children or pets, avoid selecting delicate items that could be easily damaged by everyday activity.

Think about lighting. The amount and direction of light in a room can greatly affect how artwork appears. If a piece is going in a room with little natural light, choose something with bright colors to add cheer and create visual interest. If there’s little wall space but plenty of overhead lighting, look for sculptural pieces.

Consider framing options. The right frame can enhance a piece of art, while an ill-fitting or outdated frame can detract from it.

Artwork adds color, personality and style to your home. But buying art is a tricky business, even for experienced shoppers.

To learn more about the ups and downs of buying artwork, we reached out to art appraiser, dealer and consultant Elyse Luray. She also stars in History’s weekly reality TV show “The Curse of Oak Island.”

If you’re new to buying artwork or just want to brush up on your knowledge before you start shopping, here are some of her best tips for buyers.

Buying Artwork for your home, or office is a deeply personal decision. There are some questions you should ask yourself before you start buying.

The first thing to consider is The Space where the artwork will go. Is it a large wall? Small? Is it in your Living Room, Bedroom, Bathroom or Kitchen? Where ever the space is you must consider two things: What emotion do you want to convey in that space? and What kind of artwork can enhance that feeling? If you are going to hang art in your bathroom you might not want an abstract piece that evokes emotions like anger or sadness. A calming piece might be more appropriate.

The second thing to consider is Your Budget. You need to know how much money you have to spend on this work of art. The price range for artwork can be huge! So make sure you know how much money you want to spend on this piece and what kind of quality you expect for that price range.

The third thing to consider is Your Personal Taste and Style. What kind of art do you like? Be honest with yourself about what kind of art speaks to you. Do not try to be like everyone else buy something that makes YOU happy! Read more about how to create a concept in art.

How To Make Your Site Search-Engine Friendly

If you want your site to be found by search engines, you need to make sure they can find it. Here are a few steps to follow:

Make sure that your site is crawled. If the search engines can’t find it, they can’t add it to their databases. To make sure your site is included in the search engine databases, submit your website address using our “Submit Your Site” tool. Hiring an SEO consultant is very helpful especially if you don’t have an SEO background.

Optimize your content for keywords. Use relevant keywords in the text (body copy) of your page.

Add relevant descriptions for every page on your website. Search engines use these descriptions as part of their ranking formula, so don’t skip them! You can enter a brief description for each individual page on your website in our “Enter Meta Data” tool.

Claim and optimize your site on Google My Business and Bing Places for Business. If you do business locally — even if you have a physical store but also sell online — be sure to claim and optimize your local business listing on Google My Business and Bing Places for Business to provide detailed information about yourself and what you do, including location-specific keywords where appropriate.

Search engine optimization (SEO) is the process of making sure search engines like Google find your website, rank it and display it in their search results.

To do this, you have to practice a lot of good site building habits. You have to pick the right keywords and meta tags, choose your site architecture wisely, and make sure all your pages are well linked together.

And even then, you’re not done — you need to write new content every chance you get to keep improving your rankings.

Just because you’ve built a website doesn’t mean that people can find it. To attract visitors — and potential customers — your site needs to appear as close to the top of search-engine results as possible. This is known as search engine optimization (SEO). Here are some tips for improving your ranking:

Create unique, accurate page titles. Include the name of your company or brand.

Use human-readable URLs. Use words instead of long strings of numbers or letters.

Include a meta description for each page. Describe what the page is about and include a call to action.

Include alt text when using images. Be descriptive so that people with screen readers can understand what’s on the page, but also so that search engines can index your images correctly.

Search-engine friendly websites are designed to get indexed and ranked well by the major search engines. Designing your site with SEO in mind can help you gain more organic traffic, which means more potential customers for less cost.

SEO is a wide-ranging subject, but here are some steps to get you started:

Make sure you have an XML sitemap for your website. Making one is quick and easy with third-party services like XML-Sitemaps.

Use an SEO plugin like Yoast on WordPress to give your pages title tags, meta descriptions and other helpful elements that search engines love to see.

Add alt tags to your images. The text inside the alt tags should describe your image in a way that’s helpful to users (but don’t stuff them with keywords).

Here are the basic steps you need to take to make your site search engine friendly. You can learn how to improve your results with a little bit of work and some know-how.

Do Your Research: Know Which Keywords Work for You

The first step is to find out your target keywords. You need to understand what people are searching for so you can get more traffic from search engines.

There are lots of tools that help you find out what keywords people use in their searches. Some of them, like Google Trends, allow you to see which terms are trending up or down and when they spike in popularity so you can time your content publishing efforts accordingly. Others, like Keyword Spy, show you which keywords advertisers are using most often. This can be useful if you want to build an affiliate marketing site or a site that generates leads for advertisers.

Write Quality Content That Includes Your Keywords

Content is still king when it comes to SEO. The more content you have on your site, the more search engines will index and rank it high in the organic results. Make sure each page has at least 300 words of text on it. Add photos or videos if they’re relevant and add value to your content (they also tend to increase engagement).