10 Social Media Marketing Tips to Help You Avoid Social Media Failure!

Used correctly social media marketing can give you a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales. The problem is, most people don’t know how to use the social media properties correctly… Don’t rely on tools you need a social media management to organize your campaign.

Social media marketing gives you an edge over larger competitors. Studies show that most companies are not yet adopting social media, leaving a sweet gap for the “little guy” to do big business in that space.

Follow these 10 simple tips to create your own strategy for Social Media Marketing success:

1. Map Out Your Social Media Strategy

What is it you most hope to accomplish with your social media marketing plan? What response do you expect from your target market? Ideas to consider in your overall objective might include:

-Branding
-Networking
-Exposure
-Inbound Links/SEO
-Relationship/Trust Building
-Customer Relations (think @comcastcares on Twitter)

2. Connect With Your Target Market

Get an image of your ideal customer or website visitor clearly in your mind. Who are they? What are they searching for? What do they want and need the most? What do you feel they expect from you through social media communications?

Consider what they experience on their end in everything you do. They are the person that you want to attract into your funnel, so you want to make a great impression – and also include a strong, specific call-to-action.

3. Offer Consistent, Quality Content

The content that you post to social media properties should be both consistent as in regular updates, and also consistent with your overall message or objective.

If you are an MLM recruiter for example, provide quality resources for recruits. If you own an ecommerce gardening site, offer gardening tips. Whatever your message, you want to make it consistent across the web.

This helps you achieve your branding objectives, and allows you to create the perception that you want people to have of you or your company. Anyone who follows you online should easily be able to fill in the blank: (You/Your Company) is known for ___ .

Being consistent with your message and your branding also lends toward your goal of relevance and theming when it comes to SEO, or Search Engine Optimization.

4. Focus on Content, Not Marketing

Most people get this backwards. If you focus on valuable, high-quality content then that content will do the marketing for you.

You shouldn’t have to digg or bookmark your own content, but rather focus on writing such great content that your readers give it an unsolicited digg or stumble for you.

Your job is to write, and provide easy access to social media services where your readers can share your content with their friends & groups.

When people like what you have to say, they will share it – period. And when they share it, the search engines will take notice. Write top quality content & updates, and let the rest happen naturally.

5. Caution! Do Not Over-Optimize

Social Media Marketing can help you achieve top search engine rankings for specific keyword phrases. But be careful… because there is such a thing as over-optimization.

Using the same anchor text everywhere that you link to (or request a link to) your site leaves a ‘digital footprint’, throwing up a red flag that you may be trying to manipulate the search results (or PageRank).

Avoid this by using natural variations in anchor text for the links that point back to your primary website. You need a certain number of “click here” or similar links to give balance to your optimization strategy.

6. Stop Linking To Your Home Page!

Social media is about micro-topical conversations, so consider how you can introduce internal offers or pages of your website into these conversations.

This will keep your groups and followers engaged in the topic at hand, and provide higher value to your readers.

These deep links, or links pointing to internal pages on your site or blog, help it gain authority in the search engines as well. All other things being equal between two identical websites, the one with more deep links will outrank the other. This also gives you more exposure in the search engine results, since your internal pages will begin ranking for specific relevant keyword phrases.

Tip: Your home page may not be the best link to share on your Profile while networking on social sites. Consider linking to your “about me” page instead for a more personable introduction to you and your site.

7. Provide a Valuable Resource

There’s a reason its called Social Media, and not Self-Promotional Media. Keep that in mind when you consider your social media marketing plan.

If all you post is self-promotional links and requests, you will eventually become a part of the “noise” and ultimately be filtered out by your target market. They may not unfollow or delete you, but they will begin to scan over your posts and tweets without even realizing it.

Avoid this by becoming a valuable resource in your niche. Share links to domains that you don’t own. And I don’t mean your own Squidoo pages or Facebook profiles – I mean domains you have ZERO association with. Provide value to your groups by sharing relevant links and resources.

You mean, you want me to *gasp* promote my competitors?! Yes – and become friends with them too. Interlinking and networking is powerful!

8. Social Networking

To truly achieve your social media marketing objectives, you need to do some social networking as well. Forget the word “competitor”. Other publishers or webmasters in your niche will be your best friends in the social media landscape!

Locate every competitor on your level (or within reasonable range) and create an “inner circle” of friends or business peers. These are people you can interview or be interviewed by, exchange links with, joint venture with, etc. Stop looking at them as competition, and start looking at how you can leverage each others’ position in the marketplace!

Tip: Don’t ask for favors. And don’t flaunt the favors you do. Simply follow, comment on, link to, or otherwise become “known” to select publishers in your niche. They will notice… and generally begin to reciprocate. Given a little time the relationship will form naturally and be incredibly beneficial on both sides.

9. Build Rapport

Get involved in discussions, reply to blog comments, ask for feedback (and then respond to it and act on it!). People want to know that you’re a real person, and not just “a company” – or worse: a bot spitting out links and sucking in cash.

Don’t be afraid to have an opinion or to express your thoughts on hot topics within your niche. Your unique voice in the market will attract your ideal visitors and customers.

Social media gives you an opportunity to be personable. An ecommerce site has its limits when it comes to establishing trust and building long-term customer relationships, so use social media as an opportunity to make a real connection with your target market.

10. Link Freely – And Don’t Apologize For It!

This is somewhat of a combination of tips #3 and #7. One thing that really makes me cringe is the 2 words “shameless plug” – promise me you wont ever use that phrase!

The people that follow you, subscribe to your updates, or ‘friend you’ on social media sites… want to hear your latest news and tips. If they don’t, they’ll quickly unfollow you – which is fine. This is not a numbers game or a vanity contest – it is a means of syndicating and socializing in a professional yet personable way.

There is a right and a wrong way to link to resources and content on social media sites. The wrong way is to say “read my blog post” or “visit my website”. The right way is to share a cool link (whether its yours, or something of interest to your readers from another website) and to open a discussion on that topic.

Have a clear objective, be a valuable resource, and use social media properties in the way they were intended to be used. Anything else will get you filtered out, unfollowed, banned or blacklisted… and ultimately be a complete waste of your time.

Done right, following these 10 more tips, social media marketing can currently grow your online business faster than any other means.

Article Source: http://EzineArticles.com/2883167

Independent SEO Consultant Or Big SEO Firm?

Whether yours is a local business or one with a global market, it needs nothing but the best SEO marketing strategy to rise above its competitors. You can’t continue to use the traditional marketing methods in today’s competitive internet marketing arena. To reap results, there are serious things you need to consider when looking for the best SEO Company Sydney. The right choice of an SEO consultant, especially in a competitive market like Sydney, can make the great difference when it comes to Google rankings, website visibility and sales. So what is the best criterion in choosing the search engine marketing company that brings results? Should you choose a big SEO agency or an independent consultant?

Independent SEO Consultant Vs Big SEO Agencies

When it comes to search engine optimisation, search engine marketing, and other web related services, aligning your needs with the services you receive is very important. It is vital that you hire an SEO company that can understand your business needs and provide solutions that are personalized and designed to meet those needs. To make the best choice of a social media marketing company, it is imperative that you understand your business options. You want a company that can be as interested in your business as you are, one that can give the time it takes to implement core SEO marketing tools such as back linking, social media marketing, keyword analysis, keyword research, etc. The problem that often arises with big name SEO companies in Sydney is that of quality communication. Unlike independent and dedicated consultants, big companies tend to focus on relationships established with big companies, sacrificing quality communication with start-up companies which is often left to the hands of secretaries and intermediaries who are not even directly involved with the service. Independent SEO consultants can focus more on your company needs, establish direct communication with you and keep you updated with the progress of your campaign.

Why Choose an Independent SEO Consultant in Sydney?

The advantages of hiring an independent SEO consultant are many compared to big SEM companies. Specialists who work independently often give more focus on their work than big companies. With big companies, one can never be sure if the person handling the project is the most suitable one for it. Big companies also charge very huge fees for their services, which is in turn split between different partners or parties involved. Here are some of the benefits you get when you hire an independent SEO consulting firm like Helium SEO:

– You avoid being over charged and can get services that can fit into your budget
– You can be sure of great results because of the keen attention to detail
– You enjoy quality communication which is invaluable in clarifying business needs
– You can be sure that your calls are returned promptly

Helium SEO stands out as one of Sydney’s premier SEO companies, offering services that are tailored to meet the needs of different businesses. With many years of studies, research, and lab work, the SEO expert has developed strategies that work for both local and world-wide businesses. Helium SEO receives a lot of positive ratings from clients who have done business with them. With this SEO consulting firm, you can be sure that the right steps are taken when it comes to rebranding your website and marking it more marketable. With the most effective and customized tools, this company can bring your business website to the top ranking on major search engines like Google, Bing, Yahoo, and many others.

Outsourcing SEO is an investment that can save your business both time and money. If handled well, the practice of search engine optimization can significantly raise your organisation’s online profile. When searching for SEO services Sydney, choosing the right professional is clearly important. There are several key advantages to choosing a Sydney based independent SEO consultant over a large web marketing firm:

– Significant Cost Savings

No matter what area of the market your company works within, the fees you pay for your SEO services need to be as low as possible. Interestingly, smaller SEO agencies tend to offer a much lower rate compared to bigger firms. Recent market reports suggest that standard charges from independent specialists are between 35 – 50% less than those demanded by big business. These smaller organisations have fewer admin costs, no middlemen, and a simple business structure which all helps to keep their prices down.

– Personalised Service

Hiring an individual SEO specialist rather than enlisting a SEO firm will ensure that you get personalised results. An independent consultant usually works on one client at a time. As a result, they tailor their services and techniques to meet your area of the market, your customers, and ultimately your specific business.

Large companies handling multiple clients at a time and are rarely able to personalise their services to meet individual needs. Interacting with a specialist is rare, as most projects are passed through various departments and middlemen before reaching the person ultimately responsible for marketing your website. Their services are more likely to be generic and your site’s ranking for important search terms may suffer as a result.

– Attention to Detail

As the popularity of outsourcing SEO increases, large SEO firms attract the majority of new clients. Unfortunately, the automated ordering system put in place by most big firms accepts bulk loads of clients, even when the company’s facilities and man power are not able to keep up with demand. Delayed delivery, rushed project processing and a backlog of unhappy business owners is an all too common result.

Small independent consultants are highly aware of their time limitations and take on clients accordingly. Many SEO professionals take on only one project a time, so that they can fully dedicate their attention to the task.

– Know Who You Are Dealing With

When trusting the online profile of your website to a large SEO firm, you can have no idea of the qualifications, skills and experience of the individual SEO consultant working on your project. In many cases the jobs is broken down between a number of different people, varying the quality of the services you receive. Hiring an independent consultant, on the other hand, allows you to develop a secure understanding of the individual’s SEO background.

Greg Gillespie of Helium SEO Services has more than 15 years experiences working in Internet marketing. His company provides a comprehensive range of SEO services Sydney, including website optimization, link building, on-page SEO, competitor analysis, and monthly performance reports. By choosing a small independent provider such as Greg Gillespie, you can guarantee fast, high quality results from a recognisable face.

What Is Search Engine Marketing All About?

What Is actually Internet search engine Marketing Everything about?


Source: Flickr

Essentially, the function of search engine advertising is to raise the job of an internet site or even websites within the online search engine outcome pages. However, search engine advertising and marketing is actually much more complex than the definition provides it merit for being. Essentially, search engine advertising and marketing involves a kind of strategies as well as approaches, which include:

Search engine optimisation: Search engine optimization (or even Search Engine Optimization as that is actually often referred to as) is the process of adding a website’s internet search engine position for various keywords. This is actually commonly committed through dealing with a blend of onpage as well as offpage aspects. Onpage SEO factors include points like meta tags, title tags, H1 and also H2 tags, keyword thickness as well as interior associating. Offpage Search Engine Optimization normally pertains to securing hyperlinks coming from top quality web listings and also applicable, depended on website. A large aspect of offpage SEO is obtaining exterior hyperlinks that have support text message that includes the preferred keywords.

Ppc Advertising and marketing: PPC marketing has obtained a notable volume of level of popularity in recent times. Pay per click advertising and marketing allows you to detail your website in defined industries of online search engine (as an example, the right side of Google.com) or on appropriate website (as an example, an internet site that is related to all yours that features Google.com AdSense ad systems). Whenever your list is actually clicked on, you pay out the quantity that you had bid on. A PPC effort might be an exceptional means to develop your label and/or pull a considerable quantity of traffic. This is particularly true for brand new web sites which have actually certainly not been all around long enough to achieve sound all natural internet search engine positions.

Social network Optimization: Of the 3 internet search engine advertising and marketing tactics, social media sites marketing is without a doubt the most recent SEM technique. Social network marketing describes utilizing social media web sites like Digg and also Reddit to obtain useful website traffic and back links. The condition link bait recommends directly to the technique of producing material particularly for social media web sites.