If you want your site to be found by search engines, you need to make sure they can find it. Here are a few steps to follow:
Make sure that your site is crawled. If the search engines can’t find it, they can’t add it to their databases. To make sure your site is included in the search engine databases, submit your website address using our “Submit Your Site” tool. Hiring an SEO consultant is very helpful especially if you don’t have an SEO background.
Optimize your content for keywords. Use relevant keywords in the text (body copy) of your page.
Add relevant descriptions for every page on your website. Search engines use these descriptions as part of their ranking formula, so don’t skip them! You can enter a brief description for each individual page on your website in our “Enter Meta Data” tool.
Claim and optimize your site on Google My Business and Bing Places for Business. If you do business locally — even if you have a physical store but also sell online — be sure to claim and optimize your local business listing on Google My Business and Bing Places for Business to provide detailed information about yourself and what you do, including location-specific keywords where appropriate.
Search engine optimization (SEO) is the process of making sure search engines like Google find your website, rank it and display it in their search results.
To do this, you have to practice a lot of good site building habits. You have to pick the right keywords and meta tags, choose your site architecture wisely, and make sure all your pages are well linked together.
And even then, you’re not done — you need to write new content every chance you get to keep improving your rankings.
Just because you’ve built a website doesn’t mean that people can find it. To attract visitors — and potential customers — your site needs to appear as close to the top of search-engine results as possible. This is known as search engine optimization (SEO). Here are some tips for improving your ranking:
Create unique, accurate page titles. Include the name of your company or brand.
Use human-readable URLs. Use words instead of long strings of numbers or letters.
Include a meta description for each page. Describe what the page is about and include a call to action.
Include alt text when using images. Be descriptive so that people with screen readers can understand what’s on the page, but also so that search engines can index your images correctly.
Search-engine friendly websites are designed to get indexed and ranked well by the major search engines. Designing your site with SEO in mind can help you gain more organic traffic, which means more potential customers for less cost.
SEO is a wide-ranging subject, but here are some steps to get you started:
Make sure you have an XML sitemap for your website. Making one is quick and easy with third-party services like XML-Sitemaps.
Use an SEO plugin like Yoast on WordPress to give your pages title tags, meta descriptions and other helpful elements that search engines love to see.
Add alt tags to your images. The text inside the alt tags should describe your image in a way that’s helpful to users (but don’t stuff them with keywords).
Here are the basic steps you need to take to make your site search engine friendly. You can learn how to improve your results with a little bit of work and some know-how.
Do Your Research: Know Which Keywords Work for You
The first step is to find out your target keywords. You need to understand what people are searching for so you can get more traffic from search engines.
There are lots of tools that help you find out what keywords people use in their searches. Some of them, like Google Trends, allow you to see which terms are trending up or down and when they spike in popularity so you can time your content publishing efforts accordingly. Others, like Keyword Spy, show you which keywords advertisers are using most often. This can be useful if you want to build an affiliate marketing site or a site that generates leads for advertisers.
Write Quality Content That Includes Your Keywords
Content is still king when it comes to SEO. The more content you have on your site, the more search engines will index and rank it high in the organic results. Make sure each page has at least 300 words of text on it. Add photos or videos if they’re relevant and add value to your content (they also tend to increase engagement).