5 Things Every SEO Specialist Should Know


SEO stands for search engine optimization, and it’s a term that has been around since the early days of the internet. Today, it’s become more complex, but there are still some fundamental concepts that every SEO specialist should know. SEO specialist Sydney are more concern about the performance not the appearance of your site.

In this guide, we’ll cover what is SEO, why keywords are important in your marketing strategy, how to generate backlinks for your website and more! By the end of this article you’ll have all the knowledge you need to start creating an amazing online presence for yourself or your clients!

What Is SEO?

SEO stands for Search Engine Optimization. As a search engine optimization specialist, you’ll be tasked with improving the visibility of your client’s website in search engine results pages (SERPs). This includes analyzing keyword research, creating content for websites and blogs, building links back to clients’ sites, and much more.

Basically, SEO is about getting your site to rank higher in search engine result pages (SERPs). In other words: if you pay me $100k/mo with no contract and no NDA (non-disclosure agreement) at all…I’ll get you ranked on page 1 within 3 months guaranteed!! Now go buy my book too!

Why Are Keywords Important?

Keywords are the most important on-page SEO factor. They tell search engines what your content is about, and they help people find you when they search for those keywords. But if you think of keywords simply as a way to rank highly on Google or Bing, you’re missing out on their full potential.

Keywords should always be focused on the user: What will make them happy? What does the user want from this content? What do they need from this piece of writing? If you answer those questions before choosing your keywords, then all other factors fall into place.

If I’m writing about social media marketing for small businesses, for example, I could choose any number of potential keywords: “social media marketing tips for small businesses” or “how to grow my business through social media” might both work well here (although with different audiences). The important thing is knowing how each keyword would fit into my overall strategy—and knowing that it will make sense to users who search for those terms when they visit my site.

How Do I Get Users to My Website?

Getting traffic to your website is one of the most important parts of SEO.

  • Social media: You need to be active on social networks like Facebook, Twitter, Instagram and YouTube. Posting original content that’s relevant to your target audience will attract them to your page and make them more likely to become customers later on.
  • Email marketing: Sending newsletters with useful information helps build trust with potential customers by showing them that you care about their needs and wants.
  • Paid advertising: This can take many forms including PPC (pay per click) ads, retargeting and Google AdWords campaigns as well as sponsored posts from influencers on Facebook or Instagram who have large followings in your industry niche.
  • Content marketing: Creating valuable content such as blog posts or ebooks will help increase traffic on a regular basis because people tend not only share good information they find online but also link back through their own websites where they may then lead back again directly into yours – increasing both brand awareness among customers plus search engine rankings too!

How Can I Generate Backlinks for My Website?

To generate backlinks for your website, you need to create quality content that other people want to link to. This can be in the form of a blog post, podcast or video. You can also reach out directly to influencers who speak on topics related to yours and ask them if they would be willing to share their thoughts on your website with their audience. Lastly, creating relationships with other websites is another great way of generating backlinks for your site that generates traffic by sending visitors away from your site and onto theirs instead.

What Are the Best Tools for an SEO Specialist?

Here are some of the best tools to help you do SEO:

  • Keyword research tools. These include Google Trends, WordStream, SEMrush and Market Samurai. They can help you find keywords that you might want to include in your content.
  • Backlink analysis tools. Ahrefs and MajesticSEO are two popular options for this purpose. These can give you information about how many other websites link back to yours, which is useful for determining whether or not it’s worthwhile actually trying to get links from those sites (and if so, how much effort should be put into doing so).
  • Content planning tools like BuzzSumo allow users to see what kinds of articles other people have written on specific topics—and then take a look at what kinds of social shares each article received as well as its average ranking on search engines like Yahoo! Search Engine Results Pages (SERPs). This will allow them know what kind of content tends get shared most often online so they can create something similar that may receive similar levels of traffic from readers too!

You can learn how to do SEO and become an SEO specialist!

So you want to become an SEO specialist? You can! There are plenty of online courses and resources available for people who want to learn about SEO. For example, there are several free courses on Udemy that will teach you the basics of SEO and how it works in the real world. If you’re looking for something more advanced, there are also many paid courses available.

As I mentioned earlier, experience is also very valuable when learning about SEO—you don’t necessarily need a college degree or certificate in order to understand how search engines work. Many people get their start as marketers at small companies (or even large ones), where they learn by doing and observing others who have been working with SEO for years.


SEO is a great career for those who want to get into the digital marketing field. SEO specialists can easily earn a six-figure salary, as well as have their pick of job openings in many industries. The best part about this career is that it’s never been easier than it is now—all you need are some basic skills, an Internet connection, and the willingness to learn more!