What exactly is viral in social media?

What exactly is viral in social media? While people may not know it, the term “viral” was first used to describe how a virus spreads from one organism to another. The viral strategy in social media is also implemented by any social media agency because that is also included in their strategies.

Truly Viral Marketing Campaigns Have Four Ingredients:

1. Memorable – A truly viral message (a video, an image, a song) will have an unforgettable hook or punch line that people can’t resist forwarding… or clicking on.

2. Timely – While it’s true that there are timeless messages, many times you need to be current. The best way to do this is to tie your content into current events or news.

3. Simple – Simplicity is the ultimate sophistication, and it’s what allows a simple idea to go viral. You’re trying to reach a broad audience, so don’t try too hard. Focus on just one or two points and repeat them over and over again.

4. Audience Involvement – A truly viral campaign requires participation from your target audience if you want it to spread virally!

Viral marketing is a popular and effective way of advertising in social media.

Trying to make your marketing viral may be daunting, but it’s not as hard as you may think. Essentially, viral marketing is used to promote brands that have an exceptional product or service. Companies are able to use these techniques to build brand awareness and generate leads for potential customers. So what is exactly viral in social media? First, you want to start with a quality product or service that people will want to share with others. This can include a unique story, celebrity endorsement or some other newsworthy occurrence. Next, you need to identify your target audience and the best time to reach them. You also need to be aware of how social media platforms work so that you know where to post your content and how often you will need to update it. Finally, you must determine the best ways for people to share your information with their friends through links, images or videos. By following these steps, you can increase your chances of making a viral post on social media platforms like Facebook and Twitter.

There are a lot of people who say that it isn’t, but in reality, it is. It’s just a different kind of viral than what you would see in, for example, a virus that makes you sick. Truly viral marketing happens when something spreads so widely that the people who receive it take no action. They don’t even forward it on to their friends. That is, they don’t do anything with it. It just sits in their inbox or their Facebook timeline. The only thing they do is read it and then forget about it.

This is what makes social media so powerful as a marketing tool: The more people who are talking about your company or your product, the more people will see those messages and be exposed to your brand. And if your message is truly valuable, then some of those people will decide to check out your website or buy something from your online store.

So how do you make social media go viral? There are two basic pieces to the puzzle: good content and promotion. You need both of these things working together in order to make social media work for you. Your content needs to be interesting enough and valuable enough that people want to share it on their social networks. More info on how social media works this 2022.

13 Social Media Trends and Opportunities for 2021

Everything You Need to Know About Social Media Marketing Trends Today!

The social media world has exploded with activity, and social media trends of 2021 have shifted since the COVID pandemic onslaught. Sure, it’s exciting, but it can also be overwhelming. You need to know how these shifts affect your business-and how to capitalize on them to improve your marketing strategy. Social media agency help improve the opportunities to get your brand notice around the world.

So, we’re making a foray into the digital world to help you understand the social media trends and opportunities for 2021. Let’s get at it!

1. Make a Connection with Live Streaming

Humans need to stay connected for personal and business reasons. When they can’t do that face-to-face, technology is more than happy to step in and bridge the gap. Luckily, social media new trends have come to the rescue during this pandemic. Live streaming, a popular medium that only grew stronger in 2020, will continue to play a significant role in 2021.

People have become used to learning and exploring in live streams as they reach out to satisfy their need for social contact and engagement. So, one of our top tips based on social media trends for business in 2021…

Go live on social media at least once a week! And be sure to include a call to action that sells your audience something valuable at the end.

2. Give Away Something for Free

One of the most valuable outcomes of maintaining a social media presence besides nurturing relationships is list building. When you post on social media, you can use your call to action to build your list. Free offers help facilitate this process. Selling something valuable doesn’t always mean a money exchange. Your list is gold-your treasure chest of potential new customers and sales.

People will exchange their contact information to obtain something they value. For instance, some folks don’t have the time to read every word of your blog posts. A good blog article summary, or access to a hidden page on your site that provides summaries for your most significant blog posts, could appeal to some of your prospects.

Other free offers could include the following:

  • Access to slides from a conference
  • In-depth guides and tutorials
  • Behind-the-scenes glimpses
  • Free reports
  • And more

3. Showcase Your Brand Personality with Video

Good news! There’s still plenty of room to build your online presence, attract an audience, and build loyalty with videos. And before you say, “Really? Isn’t the YouTube market saturated?”, think again.

Yes, it’s true. YouTube has grown exponentially and remains the top channel for video. But the doors are open for branding through personality-driven content. Your unique personality-how you communicate with your audience-differentiates you and helps you stand out. So, be authentic, be you, and have fun! Use videos to find and grow your tribe!

And don’t stop with YouTube. Carve out your niche on other video channels. Here’s a list to get you started!

  • IGTV
  • Instagram Reels
  • Twitter Fleets – NEW in 2021!
  • Facebook
  • Pinterest
  • TikTok
  • Snapchat

4. Stand Out on LinkedIn and Instagram with Carousels

Let’s continue to roll on into 2021 social media trends in marketing with engaging, movement-focused content ideas! Why settle for static LinkedIn posts when you can jazz things up with carousels? That’s right! You can create and publish entertaining slide shows! These allow you to stand out in the sea of text-based LinkedIn posts and build awareness for your company page.

Not to be confused with LinkedIn carousel ads, you publish carousel posts for free. These posts draw attention and generate interest in eye-catching, dynamic visual displays that take up more real estate in a feed. So be sure to include a clear call to action at the end!

Plus, Instagram users get a huge benefit by using carousels in their feed. If a user doesn’t like the lead image and scrolls past it, the second image displays on their feed. That gives you a second chance to gain engagement.

Ideas for Content to Share in LinkedIn Carousel Posts

  • Statistics, infographics, and numbers
  • Frameworks and step-by-step, how-to instructions
  • Actionable business tips and lessons
  • Conference slides and event content
  • Snippets from your blog / listicle post

5. Emails & E-news Are Still Tried and True Methods

Let your audience know when you post something new: “This blog is going viral right now!” Yes, emails and e-news are still some of the best ways to grab attention for your articles and blog posts. So, keep growing that list! Then use social media to highlight the content your audience craves.

To gain permission-based subscriber list opt-ins, use creative calls to action (CTAs) that encourage your prospect to trade their contact information for the tips, how-to instructions, and entertainment they value.

With so many new social media trends, it can be tricky figuring out how to maximize their impact. Knowing that these social media trends for business exist and knowing how to use them to augment your strategy are two distinct concepts!

Let’s go over some of the ways you can use social media marketing for your business!

6. Using Links vs. Audio-Visual Content

Whenever possible, use video, images, and audio to snag attention within social media platforms rather than redirecting them to your published content. Social channels want to keep people there where they can influence them with advertisers’ campaigns.

Of course, you want them to get to your content, sign up for your free giveaways, and more. Here’s a simple social media trends 2021 strategy: Try using the first comment under your post to post your link!

7. Engage with Your Tribe through Social Media Comments

Respond to comments on your social media content in a timely fashion. If people take the time to engage with you on social media, doesn’t it make sense to-well-keep them engaged? That is the point, after all!

Don’t allow comments on your posts to sit unattended. When you leave your prospects languishing, you risk losing their attention altogether. If you engage with them, this encourages future engagements which lead to relationships, trust, and sales!

8. It’s All About the Timing

Traffic for your social media post depends on the first 10 minutes of the hour you post the content. Tag people and get the word out to increase traffic flow, especially if it’s a live-streaming event. If you conduct a live stream every week, do it on the same day at the same time every week. That way, your audience can schedule it into their activities.

Are you presenting a one-off live stream? Get the word out multiple times in advance through various channels. Post your event details ahead of time via emails, e-newsletters, and posts. If you have connections with people who support your efforts, maximize those relationships and ask them to spread the word.

9. The Power of Social Media Comments & Bookmarks

One of your responsibilities to your audience is to curate helpful content. Whatever your industry, your audience looks to you for guidance, expertise, and resources. You can’t create it all, so you need to find reputable sources for content to share. Social bookmarking sites provide the means to do just that!

And as social media platforms toy with the idea of doing away with likes (e.g., Facebook, Instagram), people need to find other ways to indicate their approval of the posts they enjoyed or found helpful.

Arguably, Instagram is one of the most popular visual-centric social media trends for business and has become increasingly influential in marketing. To build brand awareness, encourage people to save your Instagram posts (instead of merely “liking” them). Use a call to action in your image and text. A simple “Bookmark this!” could be the ticket.

How else can your business benefit from these saves?

7 Benefits of Social Media Bookmarks

  • Save and organize resources you want to focus on at a later time.
  • Share resources with your team or audience.
  • Tag (label) content for easier referencing and searchability.
  • Build backlinks from social media bookmarks to your website.
  • Drive traffic to your website. (People find and click on content others have saved to their bookmarking sites.)
  • Promote mentions you receive from others (bookmark articles that mention you and your content).
  • Take advantage of SEO. (Search engines often bring up bookmarks in their search results.)

10. Ask Questions to Encourage Engagement on Social Media Posts

Want to encourage discussions and engagement on social media? To open the door for communication, remember the power of the question. Make it interesting. It would help if you posed a provocative question that leads people to want to share their thoughts. A vague “yes/no” question like “Agree?” doesn’t spark discussion.

Examples of Discussion-Encouraging Questions

  • I’m curious. Do you have a story to share about your experiences with _____? (Fill in the blank.)
  • How have you benefited from ________? (Fill in the blank.)
  • When was the last time you _________? (Fill in the blank.)
  • What’s your favorite memory of ________? (Fill in the blank.)
  • Do you think there’s a chance that _______? What leads you to that conclusion? (Fill in the blank.)

11. Ego Bait

I know… that’s a pretty loaded term. But think about it. Influencers and industry leaders enjoy the spotlight. If they didn’t, they wouldn’t be influencers. Tag one or more influencers in your post and ask them to share.

12. Social Media Commerce

Social media has become increasingly more influential in consumer shopping choices. And some platforms have capitalized on this new social media trend by introducing shopping carts. Your customers can investigate and buy your products and services without ever leaving the social media platform.

Again, social media platforms want users to stay on them for as long as possible. Feel free to take advantage of the tools they offer. It’s a win-win for you and the platform.

13. Humanized Brands-The Power of Authenticity

And, finally, you may have noticed this growing trend. People value transparency and authenticity in their relationships-and that ideal is spreading to how they feel about the brands they support.

The social media marketing trends of 2021 predictions from the pros indicate that your audience wants to know who you are and what you stand for. And businesses that align themselves with socially-conscious themes are viewed more favorably by their customers.

Lean into yourself and let your light shine. Tell your stories. You are who you are, and there’s a tribe out there waiting to meet and support you and your business! For more tips in social media you can go into our website.

Article Source: http://EzineArticles.com/10438759

10 Social Media Marketing Tips to Help You Avoid Social Media Failure!

Used correctly social media marketing can give you a platform for brand awareness, exposure, networking, and a huge boost in traffic & sales. The problem is, most people don’t know how to use the social media properties correctly… Don’t rely on tools you need a social media management to organize your campaign.

Social media marketing gives you an edge over larger competitors. Studies show that most companies are not yet adopting social media, leaving a sweet gap for the “little guy” to do big business in that space.

Follow these 10 simple tips to create your own strategy for Social Media Marketing success:

1. Map Out Your Social Media Strategy

What is it you most hope to accomplish with your social media marketing plan? What response do you expect from your target market? Ideas to consider in your overall objective might include:

-Branding
-Networking
-Exposure
-Inbound Links/SEO
-Relationship/Trust Building
-Customer Relations (think @comcastcares on Twitter)

2. Connect With Your Target Market

Get an image of your ideal customer or website visitor clearly in your mind. Who are they? What are they searching for? What do they want and need the most? What do you feel they expect from you through social media communications?

Consider what they experience on their end in everything you do. They are the person that you want to attract into your funnel, so you want to make a great impression – and also include a strong, specific call-to-action.

3. Offer Consistent, Quality Content

The content that you post to social media properties should be both consistent as in regular updates, and also consistent with your overall message or objective.

If you are an MLM recruiter for example, provide quality resources for recruits. If you own an ecommerce gardening site, offer gardening tips. Whatever your message, you want to make it consistent across the web.

This helps you achieve your branding objectives, and allows you to create the perception that you want people to have of you or your company. Anyone who follows you online should easily be able to fill in the blank: (You/Your Company) is known for ___ .

Being consistent with your message and your branding also lends toward your goal of relevance and theming when it comes to SEO, or Search Engine Optimization.

4. Focus on Content, Not Marketing

Most people get this backwards. If you focus on valuable, high-quality content then that content will do the marketing for you.

You shouldn’t have to digg or bookmark your own content, but rather focus on writing such great content that your readers give it an unsolicited digg or stumble for you.

Your job is to write, and provide easy access to social media services where your readers can share your content with their friends & groups.

When people like what you have to say, they will share it – period. And when they share it, the search engines will take notice. Write top quality content & updates, and let the rest happen naturally.

5. Caution! Do Not Over-Optimize

Social Media Marketing can help you achieve top search engine rankings for specific keyword phrases. But be careful… because there is such a thing as over-optimization.

Using the same anchor text everywhere that you link to (or request a link to) your site leaves a ‘digital footprint’, throwing up a red flag that you may be trying to manipulate the search results (or PageRank).

Avoid this by using natural variations in anchor text for the links that point back to your primary website. You need a certain number of “click here” or similar links to give balance to your optimization strategy.

6. Stop Linking To Your Home Page!

Social media is about micro-topical conversations, so consider how you can introduce internal offers or pages of your website into these conversations.

This will keep your groups and followers engaged in the topic at hand, and provide higher value to your readers.

These deep links, or links pointing to internal pages on your site or blog, help it gain authority in the search engines as well. All other things being equal between two identical websites, the one with more deep links will outrank the other. This also gives you more exposure in the search engine results, since your internal pages will begin ranking for specific relevant keyword phrases.

Tip: Your home page may not be the best link to share on your Profile while networking on social sites. Consider linking to your “about me” page instead for a more personable introduction to you and your site.

7. Provide a Valuable Resource

There’s a reason its called Social Media, and not Self-Promotional Media. Keep that in mind when you consider your social media marketing plan.

If all you post is self-promotional links and requests, you will eventually become a part of the “noise” and ultimately be filtered out by your target market. They may not unfollow or delete you, but they will begin to scan over your posts and tweets without even realizing it.

Avoid this by becoming a valuable resource in your niche. Share links to domains that you don’t own. And I don’t mean your own Squidoo pages or Facebook profiles – I mean domains you have ZERO association with. Provide value to your groups by sharing relevant links and resources.

You mean, you want me to *gasp* promote my competitors?! Yes – and become friends with them too. Interlinking and networking is powerful!

8. Social Networking

To truly achieve your social media marketing objectives, you need to do some social networking as well. Forget the word “competitor”. Other publishers or webmasters in your niche will be your best friends in the social media landscape!

Locate every competitor on your level (or within reasonable range) and create an “inner circle” of friends or business peers. These are people you can interview or be interviewed by, exchange links with, joint venture with, etc. Stop looking at them as competition, and start looking at how you can leverage each others’ position in the marketplace!

Tip: Don’t ask for favors. And don’t flaunt the favors you do. Simply follow, comment on, link to, or otherwise become “known” to select publishers in your niche. They will notice… and generally begin to reciprocate. Given a little time the relationship will form naturally and be incredibly beneficial on both sides.

9. Build Rapport

Get involved in discussions, reply to blog comments, ask for feedback (and then respond to it and act on it!). People want to know that you’re a real person, and not just “a company” – or worse: a bot spitting out links and sucking in cash.

Don’t be afraid to have an opinion or to express your thoughts on hot topics within your niche. Your unique voice in the market will attract your ideal visitors and customers.

Social media gives you an opportunity to be personable. An ecommerce site has its limits when it comes to establishing trust and building long-term customer relationships, so use social media as an opportunity to make a real connection with your target market.

10. Link Freely – And Don’t Apologize For It!

This is somewhat of a combination of tips #3 and #7. One thing that really makes me cringe is the 2 words “shameless plug” – promise me you wont ever use that phrase!

The people that follow you, subscribe to your updates, or ‘friend you’ on social media sites… want to hear your latest news and tips. If they don’t, they’ll quickly unfollow you – which is fine. This is not a numbers game or a vanity contest – it is a means of syndicating and socializing in a professional yet personable way.

There is a right and a wrong way to link to resources and content on social media sites. The wrong way is to say “read my blog post” or “visit my website”. The right way is to share a cool link (whether its yours, or something of interest to your readers from another website) and to open a discussion on that topic.

Have a clear objective, be a valuable resource, and use social media properties in the way they were intended to be used. Anything else will get you filtered out, unfollowed, banned or blacklisted… and ultimately be a complete waste of your time.

Done right, following these 10 more tips, social media marketing can currently grow your online business faster than any other means.

Article Source: http://EzineArticles.com/2883167