Monthly Archives: April 2016

Independent SEO Consultant Or Big SEO Firm?

Whether yours is a local business or one with a global market, it needs nothing but the best SEO marketing strategy to rise above its competitors. You can’t continue to use the traditional marketing methods in today’s competitive internet marketing arena. To reap results, there are serious things you need to consider when looking for the best SEO Company Sydney. The right choice of an SEO consultant, especially in a competitive market like Sydney, can make the great difference when it comes to Google rankings, website visibility and sales. So what is the best criterion in choosing the search engine marketing company that brings results? Should you choose a big SEO agency or an independent consultant?

Independent SEO Consultant Vs Big SEO Agencies

When it comes to search engine optimisation, search engine marketing, and other web related services, aligning your needs with the services you receive is very important. It is vital that you hire an SEO company that can understand your business needs and provide solutions that are personalized and designed to meet those needs. To make the best choice of a social media marketing company, it is imperative that you understand your business options. You want a company that can be as interested in your business as you are, one that can give the time it takes to implement core SEO marketing tools such as back linking, social media marketing, keyword analysis, keyword research, etc. The problem that often arises with big name SEO companies in Sydney is that of quality communication. Unlike independent and dedicated consultants, big companies tend to focus on relationships established with big companies, sacrificing quality communication with start-up companies which is often left to the hands of secretaries and intermediaries who are not even directly involved with the service. Independent SEO consultants can focus more on your company needs, establish direct communication with you and keep you updated with the progress of your campaign.

Why Choose an Independent SEO Consultant in Sydney?

The advantages of hiring an independent SEO consultant are many compared to big SEM companies. Specialists who work independently often give more focus on their work than big companies. With big companies, one can never be sure if the person handling the project is the most suitable one for it. Big companies also charge very huge fees for their services, which is in turn split between different partners or parties involved. Here are some of the benefits you get when you hire an independent SEO consulting firm like Helium SEO:

– You avoid being over charged and can get services that can fit into your budget
– You can be sure of great results because of the keen attention to detail
– You enjoy quality communication which is invaluable in clarifying business needs
– You can be sure that your calls are returned promptly

Helium SEO stands out as one of Sydney’s premier SEO companies, offering services that are tailored to meet the needs of different businesses. With many years of studies, research, and lab work, the SEO expert has developed strategies that work for both local and world-wide businesses. Helium SEO receives a lot of positive ratings from clients who have done business with them. With this SEO consulting firm, you can be sure that the right steps are taken when it comes to rebranding your website and marking it more marketable. With the most effective and customized tools, this company can bring your business website to the top ranking on major search engines like Google, Bing, Yahoo, and many others.

Outsourcing SEO is an investment that can save your business both time and money. If handled well, the practice of search engine optimization can significantly raise your organisation’s online profile. When searching for SEO services Sydney, choosing the right professional is clearly important. There are several key advantages to choosing a Sydney based independent SEO consultant over a large web marketing firm:

– Significant Cost Savings

No matter what area of the market your company works within, the fees you pay for your SEO services need to be as low as possible. Interestingly, smaller SEO agencies tend to offer a much lower rate compared to bigger firms. Recent market reports suggest that standard charges from independent specialists are between 35 – 50% less than those demanded by big business. These smaller organisations have fewer admin costs, no middlemen, and a simple business structure which all helps to keep their prices down.

– Personalised Service

Hiring an individual SEO specialist rather than enlisting a SEO firm will ensure that you get personalised results. An independent consultant usually works on one client at a time. As a result, they tailor their services and techniques to meet your area of the market, your customers, and ultimately your specific business.

Large companies handling multiple clients at a time and are rarely able to personalise their services to meet individual needs. Interacting with a specialist is rare, as most projects are passed through various departments and middlemen before reaching the person ultimately responsible for marketing your website. Their services are more likely to be generic and your site’s ranking for important search terms may suffer as a result.

– Attention to Detail

As the popularity of outsourcing SEO increases, large SEO firms attract the majority of new clients. Unfortunately, the automated ordering system put in place by most big firms accepts bulk loads of clients, even when the company’s facilities and man power are not able to keep up with demand. Delayed delivery, rushed project processing and a backlog of unhappy business owners is an all too common result.

Small independent consultants are highly aware of their time limitations and take on clients accordingly. Many SEO professionals take on only one project a time, so that they can fully dedicate their attention to the task.

– Know Who You Are Dealing With

When trusting the online profile of your website to a large SEO firm, you can have no idea of the qualifications, skills and experience of the individual SEO consultant working on your project. In many cases the jobs is broken down between a number of different people, varying the quality of the services you receive. Hiring an independent consultant, on the other hand, allows you to develop a secure understanding of the individual’s SEO background.

Greg Gillespie of Helium SEO Services has more than 15 years experiences working in Internet marketing. His company provides a comprehensive range of SEO services Sydney, including website optimization, link building, on-page SEO, competitor analysis, and monthly performance reports. By choosing a small independent provider such as Greg Gillespie, you can guarantee fast, high quality results from a recognisable face.

Filled Under: Search Engine Marketing Posted on: April 7, 2016